Owners,
shareholders, workers, customers, government, suppliers and community are basic
stakeholders of a business. Whenever a business takes a decision, these
stakeholders will have impacts either positive or negative; however, sometimes stakeholders
might have positive as well as negative impacts.
Let’s see how various
stakeholders of a business are affected by its decision.
Figure: Business and Its Stakeholders
Think a Case:
ABC Food is a private
limited company that has been manufacturing potato chips branded as ‘AALUZ’ employing
50 staffs. ‘AALUZ’ has been highly demanded in the market for its unique taste.
ABC Food has been using local potatoes for its production. Now, it has decided
to bring automated machine for producing ‘AALUZ’. Using automated machine, it
can double its production and ‘AALUZ’ can be produced easily with consistent
quality using 5 skilled staffs only. Now let’
s analyse what might be the impacts
on various stakeholders for such decision of ABC Food.
Shareholders are
interested in earning divided as a return for their investment. They are also
interested to have increased value of their investment. Some are also
interested to have control over the business for their investment. In the case
of ABC Food, shareholders might be very happy as their interest of gaining
higher return will be easily satisfied. Even shareholders might be benefited
for increased value of investment. With new machines and few workers, ABC Food
can lower its operating cost and can earn higher profit. Higher demand can be
easily covered so sales increase which in turn provides higher profit to the
business. But, the shareholders’ control might be diluted if new shareholders are
added for extra capital investment to bring machinery. If loan is taken, shareholders
might have less return for interest to be paid back from prospective profit.
Workers are
interested in getting job security. Workers of ABC Food might be worried for
the decision as the decision will not secure their jobs. The case of redundancy
will be the big concern for them. Surely, 45 staffs will be no longer needed as
they will be replaced by automated machine. Remaining staffs either have to go for
further training or will be replaced by skilled manpower. Whoever will be
fortunate enough to remain, they will also be demotivated for having no job
security in the future.
Customers are
interested in product’s availability. They might be interested in quality to
secure good value from products against their pay. Customers of ABC Food might
be benefited for the decision. They will have enough supply of ‘AALUZ’ in the
future with consistent quality. They might have low price for the same product
if ABC Food transfer their cost saving to customers so as to lead the snacks
market.
Community is
interested in social welfare. They are interested to have benefit to the
society but not to have any harm or disturbance to the society or the
surroundings. Their interest in business is also employment. They prefer business
to hire at least some local people. Community might be frustrated against ABC
Food decision for their people will be out of job and unemployment increases in
the society. Further, the machine might be noisy creating noise pollution to
the surroundings. However, Community might be happy for more of their potatoes
will be purchased by ABC Food.
Government is
interested in revenue generation from tax collection, economic growth, lower
unemployment level etc. Government might
be happy for higher tax collection from higher profit of ABC Food. ABC food
will be supporting economic growth contributing to generate higher GDP of the
country producing more ‘AALUZ’. However, replacing men with machine might worry
government as the decision will make 45 people unemployed.
Suppliers are
interested in long term supply, get proper order, earn profit from supply etc.
Suppliers of ABC Food are the local farmers and local warehouses. They will be
happy for the decision of ABC Food. They will be supplying more potatoes to ABC
Food. With automated machines, ABC might be able to calculate future periodic
production and can easily outline exact requirement of potatoes. Thus, they
might be providing proper supply order and might also be making long term
contract with local farmers as suppliers.
Note
that: CIE A-level Business has frequently asked impacts of business
decision on stakeholders. Normally, it asks impact of business decision (in
specific case given) on any two stakeholders. A-level candidates are required to select
any two stakeholders that can be properly explained. They have to explain
impacts on those two selected stakeholder based on given case properly; no
matter, the impacts are positive, negative or both.
No comments:
Post a Comment